"A great storyteller — whether a journalist or editor or filmmaker or curator — helps people figure out not only what matters in the world, but also why it matters. A great storyteller dances up the ladder of understanding, from information to knowledge to wisdom. Through symbol, metaphor, and association, the storyteller helps us interpret information, integrate it with our existing knowledge, and transmute that into wisdom.
Susan Sontag once said that “reading sets standards.” Storytelling not only sets standards but, at its best, makes us want to live up to them, to transcend them.
A great story, then, is not about providing information, though it can certainly inform — a great story invites an expansion of understanding, a self-transcendence. More than that, it plants the seed for it and makes it impossible to do anything but grow a new understanding — of the world, of our place in it, of ourselves, of some subtle or monumental aspect of existence.”